Welcome To Leadership

Thank you for your contributions to TNT and helping us grow our organization! You've been selected as your chapter's social media leader. Please read the responsibilities for this position below. This page will cover what is expected of you during your time in this leadership role and give you some pointers for getting started in leadership.

As the social media leader for your chapter, you are responsible for posting regularly on your chapter's Facebook page and group. You'll also be responsible for taking photos and creating content when needed. TNT corporate has templates and resources you can use on Google Drive and Canva.

What Do Social Media Leaders Do

• Boost your chapter's reach and online exposure using the power of social media
• Manage and regularly post to all assigned social media pages and accounts.
• Create content when needed such as 60 second star posts, 10 minute presentation posts, upcoming events, and 50/50 winner posts.
• Regularly participate in leadership meetings and suggest new ways your chapter and TNT can grow on social media.
• Encourage your groups activity on the page by sharing and liking content, sharing in their stories or timelines, responding to events and inviting other local business owners and entrepreneurs to follow the page

Social Media Exposure

Increase your chapter's visibility with the power of social media, receive mentoring and support, digital marketing tools and access to your chapter's social media.

Manage Pages

You will post on stories and learn to schedule posts, record short videos and take pictures and create events. Some regular weekly content you will create is 60 second star posts, 10 minute presentation posts, upcoming events, and 50/50 winner posts highlighting the member and mentioning TNT and the meeting time/day.

Encourage Activity

Encourage your groups activity on the page by sharing and liking content, sharing in their stories or timelines, responding to events and inviting other local business owners and entrepreneurs to follow the page.

You should also encourage each member to like and share each others business pages to help all members grow. For example, before a 10 minute presentation, you can encourage everyone to get out their phones and like the person's page or share their most recent post if they've already liked the page.

Know How Content Is Seen

Each social media platform has a different way that is prioritizes content. Facebook is no exception. Knowing what kind of content is the most visible and making sure your efforts are not wasted are the keys to success on social media.

Stories - Stories are the best place to been seen. Post a motivational quote, picture of the 50/50 winner, video of the mentor moment or just a great picture of a smiling room.

Lives - Going live during your meeting notifies your audience that you are producing content, which increases visibility. Referrals, testimonies, opening the meeting, trainings and awarding winner are great ideas for content during lives.

Video - Recording videos is a great strategy for growing a reserve of content you can fall back on and they are viewed more then photos and text.

Photos - We all have done it... scrolled mindlessly until something catches our eye and brings our focus to that content. Think of what draws the eye, mind and intention with the photos you post. Smiling, engaging faces are highly effective.

PAS (Problem, Agitate, Solve)

• State a problem. Your audience probably has no shortage of them.
• Agitate that problem. Rub salt in the wound.
• Roll out the solution. This is where you ride in with the solution

Bridge After Bridge

• Show your audience what life is like right now. Make sure it's not too impressive
• Then, explain how that world could be made better. The secret? Your product.
• Next, show them how your product or service can make that world a reality

AIDA (Attention, Interest, Desire, Action)

• Get your audience’s attention. This could be with your post copy or headline.
• Stoke their interest. Provide some details interesting them to learning more.
• Generate desire. Show your reader how much life could be better if they just …
• … take action. Give them a clear call-to-action to learn more.

4 C’s (Clear, Concise, Compelling, Credible)

• Clear: Avoid using overly complex language or sentence structures.
• Concise: Keep it brief. (good advice for writing on social media, in general)
• Compelling: Be interesting and relevant to your audience.
• Credible: Make sure you can back up your claims.

4 P's (Picture, Promise, Prove, Push)

• Picture: Set the scene with your post image.
• Promise: Commit to giving your readers something they’re interested in.
• Prove: Then, prove you can deliver on that promise.
• Push: Next, give them a subtle shove to click and take the next step.